Digital Strategy, Contests and Sweepstakes, Geo & Taste Targeted Marketing, Digital PR & Seeding, Digital Design & Development.
To increase the number of the DIRECTV Facebook page likes and to promote the NFL Sunday Ticket for the NFL 2012 season through the creation of an interactive Facebook application and contest.
DXagency designed and developed a highly competitive interactive game and contest on the DIRECTV Facebook page backed with an aggressively taste targeted Facebook advertising campaign which resulted in DXagency succeeding all of DIRECTV's campaign goals in under 6 weeks.
Digital Design & Development.
To capture the beauty of the product and design highly stylistic and elegant creative promoting new DeBeers jewelry product lines for all international versions of their website and for multinational media campaigns.
DXagency designed ad creative and developed highly engaging and effective flash animations to be used in targeted media campaigns around the world; as well as creative that appeared on the home page of DeBeers.com.
Digital Strategy, SEO, Database Building & Marketing, Social Media & Blogger Outreach, Web Analytics & Measurement
To increase CSMonitor.com's digital brand presence and overall site traffic following the brand's transition from print to digital.
Through editorial adoption of SEO best practices and effective website optimizations and creation of templates, DXagency successfully partnered with CS Monitor to increase site traffic and enable the brand to become a permanent fixture within Google News across a variety of content areas. Over the past 2 years page views (157%) and visits (71%) have increased dramatically.
Digital Strategy, Contests & Sweepstakes, Research, Geo & Taste Targeted Marketing, Campaign Management, Media Buying & Planning, Digital Design & Development, Social Media, Digital PR & Seeding, Corporate Social Responsibility.
To build a large vibrant and educated community on all of Toshiba Innovation's social platforms, bring greater awareness to Toshiba/NSTA's ExploraVision science competition and related STEM (science, technology, engineering and mathematics) initiatives, focus attention on Toshiba's history of innovation and promote the Toshiba Vision screens in New York's Times Square.
DXagency expanded Toshiba Innovation's overall online presence by designing and developing numerous highly interactive Facebook applications such as 'Your Face on Toshiba Vision' and 'Consider the Following' with Bill Nye, the Science Guy; doing live social media messaging from events like Earth Day, the New Year's Eve Ball Drop in Times Square and the ExploraVision Awards from Capitol Hill; effectively creating engaging content for the social communities; and designing and executing extremely geo and taste targeted ad campaigns to grow their social media pages and raise overall brand awareness.
Digital Strategy, Database, Direct & Email Marketing, Contests & Sweepstakes, Loyalty Programs, Campaign Management, Media Buying & Planning, Digital Design & Development, Social Media, Digital PR & Seeding
To drive tune-in to and awareness of MSG Networks' programming.
DX worked with MSG Networks to ensure their social communities were full of passionate fans of NY sports and that they felt part of the MSG community. MSG Networks' social following grew exponentially on all platforms through 24-7 social community management and effective media campaigns. DX enhanced MSG Networks' brand awareness in the social space by designing engaging applications and sweepstakes such as Friday Night Knicks, My Garden Moments and the Knicks Stat Stuffer. Currently MSG Networks' social media outlets are seen as a key driver to Network ratings.
Digital Strategy, Product Marketing, Contests & Sweepstakes, Geo & Taste Targeted Marketing, Campaign Management, Media Buying & Planning, Digital Design & Development, Social Media
To raise awareness and drive sales of National Geographic's many book titles.
To increase brand awareness and to promote individual titles DX developed a strategy to effectively target and engage potential consumers while aggregating them in a community. DX designed and developed a diverse array of applications showcasing not only individual titles but all of National Geographic Books in custom Bookshelf applications. Additionally DX raised brand and book title awareness through 24-7 social community management, targeted media campaigns and sweepstakes.
Michael Dub, partner, manages all aspects of online strategy and traffic driving solutions including SEO, analytics and revenue generation.
Previously, Michael was the Vice President of Audience Development for Time Inc. Digital, where he was responsible for increasing traffic to the Time magazine websites through strategic content distribution deals, search engine optimization, and the use of desktop tools and applications.
Prior to Time Inc., Michael was the Director of Consumer Marketing for MTV: Music Television responsible for the development and execution of channel-wide marketing campaign deepening MTV's audience relationship and increasing ancillary business revenue.
Michael is a graduate of Syracuse University's School of Management.
Benjamin Hordell, founding partner, applied his expertise in marketing in music entertainment to form the basis for a digital marketing and advertising firm when he and Mr. Klein founded DXagency in 2004.
Benjamin began his career at Everfine Records where he was in charge of grassroots, lifestyle and youth culture marketing. Benjamin's expertise in identifying and marketing to highly targeted subsets of the population contributed to Everfine recording artist O.A.R. becoming one of the most successful independent artists at the time and signing with Atlantic Records.
At DX, Benjamin specializes in marketing strategy, creative ideation and consulting companies how to most effectively invest their marketing dollars. Benjamin works directly with Madison Square Garden, National Geographic, DIRECTV and VIACOM.
Ben graduated cum laude from Miami University with a B.S. in Management and Marketing.
Mark Klein, managing partner, has been active in the entertainment and marketing industries for over 25 years. Prior to founding DXagency with Benjamin Hordell, Mark owned and operated Hot Sauce Marketing, a music marketing company he founded in 1996.
Previously, Mark was with Sony Music, where he was in charge of promotion to video outlets including MTV, VH-1, The Box and BET. Throughout his tenure at Sony, he worked with Epic artists Michael Jackson, Pearl Jam, Oasis, Celine Dion, Gloria Estefan, Rage Against The Machine and Ozzy Osbourne, among others.
Mark graduated from Baruch College with a B.B.A. with a specialty in Human Resources Management.
At DX, our team is important to use. They are made up of a, unbelievably talented creative thinkers who propel our clients businesses forward and make us a first choice place to work. We have created a one-of-a-kind corporate culture that empowers our people to do their best work and be heard at all levels of the organization. Check out our current job openings and browse the site to learn more about what makes DXagency a great place to work.
If you see a position that would be a good fit for you, submit your resume.
We are seeking Digital Marketing & Advertising Interns who know their way around the ever-changing web, and have a strong interest in advertising, marketing, PR/blogging and digital / interactive solutions.
More InfoWe are seeking a detail oriented Copywriter Intern who has strong written and verbal skills that knows their way around the web; who must be passionate about advertising, innovative marketing, and digital / interactive solutions.
More InfoWe are seeking Web Design and Development Interns who have a keen eye for design and creative ideas; and a passion for the newest emerging web trends, innovative technologies, and enjoying staying ahead of the design curve.
More InfoWe are seeking Search Engine Optimization/Search Engine Marketing Interns who know their way around the web and have strong analytical skills with an interest in digital advertising, viral/trend marketing, analytics, and research.
More InfoDXagency is an equal opportunity employer. We recruit, employ, train, compensate and promote regardless of race, religion, color, sexual orientation, nationality, gender, ethnic origin, disability, age, sex, gender expression, gender identity, veteran status, marital status or any other personal characteristic protected by applicable local, state or federal law.
