Press

A day in the life of… a full stack designer

January 7, 2017

Andrew Clark explains what a day in the life of a full stack designer is like.

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The Ups and Downs of Twitter’s Promoted Stickers

August 23, 2016

Promoted Stickers can be a good step in the right direction for Twitter, but only if they make sure not to get stuck with too few partners. Read DX partner Ben Hordell’s latest op-ed in The Chief Marketer for more on how Twitter should look to position it’s newest paid offering.

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Trending in Adweek: Snapchat Copycats

August 22, 2016

Messaging apps more and more are trying to swipe Snapchat’s mojo. Here’s a breakdown of how Facebook, Google, and other challengers stack up.

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Will Olympic standouts land luxury endorsements to remain in consumers’ consciousness?

August 19, 2016

“By linking up with a sponsor, [Olympic athletes] can stay in the public eye longer.” – Ben Hordell, DXagency Founding Partner.

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IWantHerJob.com Interviews DXagency’s Sandy Rubinstein

August 11, 2016

As a boss who understands the importance of putting family first and creating a fun work environment, DX’s Sandy Rubinstein isn’t surprised her company was named as a “Best Place to Work” by Ad Age two years in a row.

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6 Work Spaces That Will Give You Office Envy

July 28, 2016

The DXagency office was designed to invoke the feeling of a close-knit community or a team, said CEO Sandy Rubinstein.

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DX’s Michael Dub Observes Moosejaw’s Virtual Reality Shopping App

June 8, 2016

Online shopping has become the most convenient way to shop, but still lacks the benefits of a physical presence. Now, Moosejaw has implemented a VR app to expand the product experience.

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DX CEO Sandy Rubinstein Gives Her Expertise On Managing An Ad Agency

June 8, 2016

Many factors determine success for a company, from a diverse team to a positive working environment. “It’s the only way for your company to succeed”.

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DX’s Michael Dub Discusses How To Build Connections With An Audience

June 3, 2016

In our interconnected society, digital content is being produced faster than we can consume it. This makes it difficult to distinguish your brand in a crowded space.

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DX’s Michael Dub Talks VR and the Future of VR-Commerce with Mobile Commerce Daily

May 20, 2016

VR commerce provides marketers with an entirely new experience and marketing channel.

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DX’s Stephen Golub and CIO Analyze Snapchats Use Of User Locations And Its Marketing Possibilities

May 2, 2016

Geo-filters continue to create personalized experiences for consumers.

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DX CEO Sandy Rubinstein and Vivala Discuss How Marketing to Latinos Is Crucial for Growth

April 26, 2016

About one-third, or 17.9 million, of the nation’s Hispanic population is younger than 18, and about a quarter, or 14.6 million, of all Hispanics are Millennials.

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DX CEO Sandy Rubinstein Discusses Branded Philanthropic and Community Efforts That Aren’t Self-Serving

April 22, 2016

Too many brands come off looking too promotional in their efforts to give back. There are ways to have the best of both worlds.

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DX CEO Sandy Rubinstein and American Express Discuss The Importance of Adaptability As a Small Businesses

April 22, 2016

A successful small business accepts change as the only constant.

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DX’s Ben Hordell and Adweek Explore Marketing Opportunities Only Possible Through Virtual Reality

March 30, 2016

As virtual reality becomes more accessible for consumers, some brands have already begun creating new, engaging experiences.

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NJBIZ talks with DX CEO Sandy Rubinstein on Workplace Diversity

March 22, 2016

Studies have shown that companies with diverse teams outperform competitors.

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DX’s Ben Hordell Explores Brand Marketing Strategies Centered Around March Madness

March 18, 2016

DX’s Ben Hordell highlights current brand marketing campaigns that successfully leverage March Madness

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DX CEO Sandy Rubinstein Talks with Inc.com about Personal Experiences That Shaped Her Leadership Style

March 17, 2016

Sandy reveals there is a lot to learn from the best and worst bosses.

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DX’s Ben Hordell and Marketing Land Envision Virtual Reality’s Role In The Future of Marketing

March 10, 2016

As virtual reality grows into a more established technology, its potential influence on consumer experiences continues to spark the imagination of digital marketers.

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DX’s Ben Hordell and Mobile Marketing Discuss The McDonald’s Plan to Bring Virtual Reality to Everyone

March 2, 2016

McDonald’s responds to lackluster sales and ever-changing trends by enhancing the Happy Meal experience. 

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DX’s Ben Hordell Explains Why the “Buy” Button Hasn’t Taken Off Yet with ClickZ

February 17, 2016

The Buy button was said to be the next big thing, however this year’s numbers would prove otherwise. DX’s Ben Hordell explores why with ClickZ.

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DX CEO Sandy Rubinstein evaluates Kanye’s fashion line and its potential growth on The Insider.

February 12, 2016

Is Kanye doing exactly what he should be to further both his fashion and music brand?

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DX’s Ben Hordell Examines How Hashtag Activism Can Raise Awareness for Nearly Any Issue

February 12, 2016

Through the use of hashtags, social media has enabled people to rally around causes regardless of physical proximity.

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DX’s Stephen Golub sits with Marketing Land to discuss live 360-degree video.

February 5, 2016

DX’s Stephen Golub talks live 360-degree video and how its can help brands market products and events.

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DX’s Steve Golub Talks with Momentology On Why Brands Stories Matter

February 4, 2016

When it comes to social media, brands are living, breathing entities, and people will respond if they honestly like identity of the brand.

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CEO Sandy Rubinstein Stresses the Importance of Diversity in the Workplace

January 25, 2016

It is imperative for employers to realize that these types of diverse employees only enhance the ideas presented, the product offerings, and even the internal considerations prior to taking a campaign or product to market. 

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DX’s Ben Hordell discusses Facebook’s new Sports Stadium with TechNewsWorld

January 22, 2016

The new feature will allow Facebook users to see real time stats, expert advice, and interact with friends on the game in real time.

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Is Your Business Social Enough Heading Into The New Year?

January 13, 2016

Featured in Business News Daily, DX’s Ben Hordell reveals the ugly truth that many businesses approach social media as only a one way street.

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DX’s Ben Hordell Discusses the Use of 360-Degree Video with Digiday

January 6, 2016

DX partner, Ben Hordell, examines the impact that an immersive video has on consumers.

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DX’s CEO and Tech Savvy Mom, Sandy Rubinstein, Gives Her Top Tech Toy Pick to Consumer Reports

December 30, 2015

Sandy Rubinstein, mom of twin teenage boys, shares a tech toy that will engage your child and strengthen their STEM skills.

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DX’s Ben Hordell talks with Social Times About Using Holiday Hashtags

December 17, 2015

If managed properly, and thought-out well, hashtags can make a real difference in a campaign.

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DX CEO Sandy Rubinstein talks with Tech Times about the importance of STEM Education

December 15, 2015

DX CEO Sandy Rubinstein discusses the significant role of STEM starting in the classroom and continuing in careers. 

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DX CEO Sandy Rubinstein Talks with CNBC About the Recent Outbreaks at Chipotle

December 9, 2015

DX CEO Sandy Rubinstein discusses what Chipotle restaurants should do next after their recent E. coli and norovirus outbreaks.

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DX CEO Sandy Rubinstein Gives Latina Magazine Vital Career Advice for Aspiring Latina CEOs

December 8, 2015

This Inspiring Latina — the daughter of immigrants — knows a thing or two about hard work and leadership.

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DX CEO Sandy Rubinstein looks at Harvard Business Review’s list of Best Performing CEOs

November 30, 2015

DX CEO Sandy Rubinstein talks with Fast Company discussing women in the workplace and how millennial women are re-engaging their careers. 

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DX CEO Sandy Rubinstein Named by The New York Business Journal for a 2016 Women of Influence Award

November 24, 2015

Sandy’s hard work and generosity earned her a spot with other extraordinary women who innovate, succeed and pay it forward in the New York City area.   

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DX’s Steve Golub talks with E-Content Magazine about the challenges of marketing to consumers across several platforms.

November 20, 2015

The biggest challenge becomes attributing credit to mobile ads when the ultimate action is taken on another device.

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DXagency selected again in AdAge’s 2015 Best Places to Work List

November 19, 2015

There’s no reason to settle for an office full of cubicles when you can reside in a 100-year-old schoolhouse and wear slippers while you work.

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DX’s Michael Dub and CNBC Take A Closer Look at HBO’s Plans After Signing Jon Stewart

November 6, 2015

The Stewart deal has several implications for the future of how HBO content will be consumed.

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DX’s Ben Hordell Sounds Off on the “Do’s and Don’ts” of Hashtags with SocialTimes

November 4, 2015

Hordell reveals how companies can avoid confusion and take advantage of hashtags.

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DXagency’s Charitable #EdgewaterStrong Fund Reaches Final Round for “The Greater Good Award” in the 2015 iMedia Agency Awards

November 3, 2015

See more about the charitable fund in the NBC 4 news story and please vote!

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DX’s Ben Hordell and CNBC discuss a New Coffee Brand, Lavazza, Aimed at Taking Down Starbucks

October 28, 2015

How consumers choose their coffee is decided upon by quality and name recognition, but where does Lavazza stand?

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DX’s Ben Hordell Discusses the Dominance of E-commerce and How It Impacts the Way We Shop

October 23, 2015

E-commerce has transcended the shopping experience, it is now up to the business to make sure we check out.

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DX Partner Ben Hordell Talks About the Recent Surge of Daily Fantasy Sport Websites

October 16, 2015

Companies such as Draft Kings and FanDuel have lured players in with daily cash competitions. Hordell explains the challenges they have had to overcome.

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DX CEO Sandy Rubinstein Takes a Closer Look at the Kardashian Brand in the Wake of Lamar Odom’s Condition

October 15, 2015

How will the recent news of Lamar Odom’s condition affect the Kardashian family?

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DX’s Ben Hordell praises the Under Armour “I Will I Want” Campaign

September 30, 2015

Ben Hordell’s comments about the empowering message of the campaign are featured in the Sports Business Journal.

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DX CEO Sandy Rubinstein gives 3 important tips for marketing to Latin American Millennials

September 25, 2015

Sandy Rubinstein discusses how establishing a one-to-one relationship is vital in marketing to Millennials

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DX Partner Michael Dub Discusses Google’s New Logo

September 2, 2015

Michael Dub discusses Google’s new streamlined logo and how it represents the new vision of the company.

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DXagency Climbs Inc. 5000’s Fastest Growing Companies In America List for 2nd Year!

September 2, 2015

DXagency named the list of America’s fastest growing companies for a second year in a row!

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DX partner, Ben Hordell, discusses the potential impact of Facebook GIF ads with ClickZ

August 25, 2015

Facebook has finally embraced the GIF video format for advertisers, but DX’s Ben Hordell believes they should be weary.

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DX CEO Sandy Rubinstein Talks with Latin Post About Marketing to a Latino Demographic

August 21, 2015

DX CEO Sandy Rubinstein talks Latin marketing and how a “one size fits all” approach doesn’t work across all demographics.

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DX’s Ben Hordell Takes a Look at Mobile Wait Lists for Restaurants with MobileMarketer.com

August 17, 2015

Restaurant chains aim to streamline their wait times and customer experiences easier by integrating mobile wait lists.

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DX’s Michael Dub discusses the Pros and Cons to Google’s New “Alphabet” Parent Company Structure

August 14, 2015

Google’s new company structure has the potential to give consumers personalized products and services moving forward.

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DX’s Ben Hordell Discusses the Strategy Behind Google’s Umbrella Company, Alphabet

August 12, 2015

Featured in Adweek.com, DX’s Ben Hordell examines how umbrella company Alphabet is designed to let other parts of Google’s business grow into its own brand.

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DX’s Ben Hordell Discusses the Potentially Harmful Effects Over-Communicating Can Have on Brand Loyalty

July 27, 2015

As featured in Mobile Marketer, DX’s Ben Hordell explains that brands must focus on sending personalized and valuable messages to their customers in order to create loyal relationships. 

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Ben Hordell Highlights How To Not Be “Annoying and Spammy” When it Comes to Mobile Marketing

July 21, 2015

Featured in Social Times, DX’s Ben Hordell examines the challenges mobile marketers face and what they should avoid. 

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The Today Show Talks with DX CEO, Sandy Rubinstein, on the Speculations Surrounding Subway Spokesman, Jared Fogle.

July 8, 2015

Sandy Rubinstein shares insight on the impact involving Jared’s reputation.

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DX’s Sandy Rubinstein Talks with The Wall Street Journal on the Current Jared Fogle Scandal

July 8, 2015

Will Subway be able to restore their reputation after allegations against spokesman, Jared Fogle? DX’s CEO Sandy Rubinstein discusses.

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Inside DXAgency: A renovated schoolhouse that feels more like a home

July 6, 2015

Digiday visits the DX offices to see what makes us tick.

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Sandy Rubinstein opens up about the habits that helped her achieve success in Inc.com’s “Daily Habits of 20 Highly Successful People” roundup.

June 30, 2015

Check out the latest article from Inc.com about “The Daily Habits of 20 Highly Successful People” featuring DX CEO Sandy Rubinstein.

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DX’s Michael Dub Discusses Maximizing Social Engagement with ChiefMarketer.com

June 22, 2015

Chief Marketer’s Social Power-up focuses on using technology solutions that automate the creation of content and custom social audiences.

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DX’s Ben Hordell Explores How Brands Can See Success with Augmented Reality

June 11, 2015

Augmented Reality apps are quickly becoming vehicles for brands to market themselves effectively while simultaneously providing creative and interactive outlets for consumers. DX’s Ben Hordell talks more with MobileMarketer.com.

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DX’s Ben Hordell talks with Venturebeat.com about the new ads and “Shop Now” buttons coming soon to Instagram.

June 8, 2015

Brands will soon be able to advertise on Instagram, giving consumers the ability to buy products through ads or on posts using the “Shop Now” button. 

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DX’s Michael Dub Provides Insight Into How Marketers Can Potentially Impact FIFA after Recent Allegations

May 28, 2015

Michael Dub speaks with HollywoodReporter.com about the recent FIFA allegations and how sponsors may react.

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DX’s Michael Dub Talks “Instant Article” by Facebook with CIO.com and How It Will Change How Users Consume Media

May 26, 2015

Facebook’s new Instant Articles will offer faster load times for users and more interactive content than your average news link.

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DX’s Ben Hordell discusses Starbucks’ new partnership with Spotify with Mobile Commerce Daily

May 20, 2015

Starbucks may have found a perfect match in combining its mobile loyalty program and content.

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DX CEO Sandy Rubinstein Remembers Her Mother’s Advice for Success

May 10, 2015

In celebration of Mother’s Day, DX CEO Sandy Rubinstein recalls her mother’s words of wisdom that got her to where she is today.

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DX’s Michael Dub Warns of Potential Problems with Facebook’s Expansion of Internet.org

May 7, 2015

Can Internet.org achieve the kind of worldwide connectivity it sets out to accomplish with obstacles like Net Neutrality to contend with?

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DX’s Michael Dub Examines the Potential Fallout of the CarlyFiorina.org Website

May 5, 2015

Presidential hopeful Carly Fiorina may have to deal with internet trolls before she can take on political ones.

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What is Hillary’s Personal Brand?

April 21, 2015

Ben Hordell, partner at DX, shares his branding expertise with The Huffington Post about Hillary Clinton’s personal brand.

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What Went Wrong with Hillary Clinton’s Retail Politicking Bid at Chipotle?

April 16, 2015

DXagency’s Sandy Rubinstein says that Hillary Clinton’s campaign missed an opportunity to rebrand the former first lady, senator, and top diplomat, as a woman of the people.

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DX’s Ben Hordell Talks with Adweek and Warns Marketers of the Pitfalls of Periscope

April 13, 2015

Online trolls could potentially take over a Periscope live stream with inappropriate comments, but here’s what can be done to manage it.

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Ben Hordell Predicts New York’s Next Big Baseball Star with Jennifer Lahmers on FOX News.

April 2, 2015

DX’s Ben Hordell shares his prediction for the next big New York baseball star with Jennifer Lahmers on FOX News.

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DX partner Ben Hordell Writes About the Potential for Social Media’s Impact on Weight Loss Campaigns

April 1, 2015

Is a celebrity-backed weight loss campaign more effective than weight loss apps and gadgets that integrate into social media?

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DX CEO Sandy Rubinstein Named by Cynopsis Media as a Corporate Visionary in the 2015 Top Women In Digital Awards

March 31, 2015

Sandy’s unique approach to doing business as DXagency’s CEO has earned her a spot among the top female leaders in the digital landscape. 

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Print Media: One of Many Tools In A Marketer’s Arsenal

March 30, 2015

Ben Hordell, partner at DXagency, gives his insight on why print ads will be adopted by brands in the upcoming year.

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Will Ore-Ida’s Pinterest Campaign Help to Reignite the Lost Art of the Family Dinner Conversation?

March 27, 2015

Ore-Ida hopes to utilize Pinterest in its latest endeavor to reach the mom/CEO of the household. But did they choose the right social network for this new campaign?

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Ben Hordell provides insight into the vast marketing opportunities surrounding March Madness.

March 26, 2015

Chief Marketer and DX’s Ben Hordell discuss the current and future opportunities available to marketers surrounding March Madness.

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What Does It Take to Be a Successful Female CEO?

March 23, 2015

DX’s own, Sandy Rubinstein, shares insight with INC.500 on what it takes to be a successful business leader.

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Huffpo Borrows Some Insight from DX’s Sandy Rubinstein on How to Be A Successful Female CEO

March 12, 2015

A woman’s work is never done, but here’s how to make it easier: insights from Huffpo and DX’s own Sandy Rubinstein.

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Edgewater Strong on NBC 4

February 23, 2015

NBC News 4 featured the Edgewater Strong fund to help those affected by the fire in Edgewater, NJ.

 

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DXagency expands to Miami with added focus on Latin American clients

February 19, 2015

CEO Sandy Rubinstein is getting back to her roots as she opens DXagency office in Miami, providing more opportunities to work with Latin American clients.

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DXagency Expands Into Miami Market – Names Former 1-800-Flowers Exec Chris Adamo as Director

February 10, 2015

DXagency will now cater to the US Spanish Clients as well as Latin America Markets with Chris Adamo at the helm of the new Miami office.

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DX CEO Sandy Rubinstein talks with Noticiero 47 about the EdgewaterStrong Relief Fund

February 9, 2015

The fund was set up to help the victims of the unfortunate fire in Edgewater, NJ.

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Super Bowl Ads- Were Any Lines Crossed?

February 2, 2015

Benjamin Hordell examines why the pros of Nationwide’s Super Bowl ad outweighs its cons.

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