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Ben Hordell on USA TODAY

October 3, 2014

DX’s Ben Hordell weighs in with USA TODAY on the current NFL abuse scandals and how social media has played a major role in swaying public opinion.

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ADWEEK – This Agency Gets 90% of Its Business Through Referrals

September 22, 2014

Indie shop DXagency happily reports that 90 percent of its business comes from referrals. How is this possible? Well, the digitally focused, full-service agency, which works to drive brand engagement through various channels (especially contests and sweepstakes), says its top priority is keeping clients happy.

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ADWEEK – Sour Jacks’ Mobile Ads Steer Movie Fans to Outdoor Summer Screening CPG brand bets on location-based Facebook promos

July 30, 2014

Over the past week, Sour Jacks has been running Facebook mobile ads in New York to pinpoint consumers who are going to the Hudson River Park’s River Flicks summer movie series.

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The Agency Post – Build a Culture of Caring for Stronger Client Relationships

July 22, 2014

Agency culture is the most important element in how you grow your business, and each one is unique. Success is predicated on the success of your clients, so the prime directive is care for the client.

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Agency Spy – Friday Morning Stir

July 18, 2014

Full-service strategy and engagement firm DX Agency has been named social media, advertising and marketing agency of record in the U.S. by Dr. Schär.

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ADWEEK – Branding Experts to Airbnb: Ride the ‘Vagina Logo’ Buzz Accidental Rorschach test may be genius

July 17, 2014

What appeared to be a run-of-the-mill rebranding story yesterday with Airbnb has taken a strange turn toward either memories of elementary school anatomy/sex-ed class or pre- Giuliani Times Square.

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ADWEEK – Instagram Brings Ads to the U.K., Canada and Australia

June 9, 2014

Instagram ads are going international. The company announced today that it would start delivering ads to users outside the United States. Canada, the United Kingdom and Australia are the first countries in line.

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