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The Ups and Downs of Twitter’s Promoted Stickers

August 23, 2016

Promoted Stickers can be a good step in the right direction for Twitter, but only if they make sure not to get stuck with too few partners. Read DX partner Ben Hordell’s latest op-ed in The Chief Marketer for more on how Twitter should look to position it’s newest paid offering.

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Trending in Adweek: Snapchat Copycats

August 22, 2016

Messaging apps more and more are trying to swipe Snapchat’s mojo. Here’s a breakdown of how Facebook, Google, and other challengers stack up.

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Will Olympic standouts land luxury endorsements to remain in consumers’ consciousness?

August 19, 2016

“By linking up with a sponsor, [Olympic athletes] can stay in the public eye longer.” – Ben Hordell, DXagency Founding Partner.

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