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The Ups and Downs of Twitter’s Promoted Stickers
August 23, 2016
Promoted Stickers can be a good step in the right direction for Twitter, but only if they make sure not to get stuck with too few partners. Read DX partner Ben Hordell’s latest op-ed in The Chief Marketer for more on how Twitter should look to position it’s newest paid offering.See Article
Will Olympic standouts land luxury endorsements to remain in consumers’ consciousness?
August 19, 2016
“By linking up with a sponsor, [Olympic athletes] can stay in the public eye longer.” – Ben Hordell, DXagency Founding Partner.See Article