Adam Levine Collection
Taking center stage on social.
Organic SocialDX created brand pages for the collection on Facebook, Twitter, and Instagram to aggregate fashion-conscious brand evangelists for the Adam Levine Collection. Having organic social pages dedicated solely to the collection gave the brand its own voice, although posts are regularly shared by the official Adam Levine and Maroon 5 accounts. Through tasteful, fashion-conscious content creation, DX has organically grown the Adam Levine Collection audience to over 230,000 fans on social media.
Driving Sales with CRM
DX manages a CRM list of over 100,000 Adam Levine Collection customers and creates newsletters for the brand three times a month. Clicks drive to a custom landing page on Kmart.com where customers can shop by gender, category, or style.