Adam Levine Collection

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Digital Management


  • Content Creation
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  • Digital Strategy
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  • Media Buying/Planning
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  • Social Community Management
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  • Website Design/Development

The Challenge: How do you transition a rock star and People’s Sexiest Man Alive into a credible fashion designer? K-Mart presented DX with exactly this challenge as they partnered to raise awareness and drive sales for The Adam Levine Collection.

The Solution: DX took over all digital marketing activities for the brand and developed a custom e-commerce experience supported by social, digital, email, and influencer marketing. Digital efforts increased monthly sales by over 60% and achieved paid media ROAS of over 300%.