The Challenge: MSG Networks is the official home to the New York Knicks, New York Rangers, New York Islanders, New Jersey Devils, Buffalo Sabres, and New York Red Bulls. MSG came to DXagency in search of a one-stop solution to manage the content, communities, and paid media for the brand’s social channels.
The Solution: DX became an extension of the network’s marketing team and streamlined the relationship between on-air and online. MSG’s around-the-clock coverage and sponsor integrations were adapted into timely shareable social engagements. The result – increased YoY reach and interactions during the regular season, including the brand’s most viral content to date.