Oticon

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Opn® Hearing Aid Lead Generation/Scoring

DX SERVICES

  • CRM
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  • Database Structuring and Maintenance
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  • Paid Media
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  • Social Marketing
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  • Website Design/Development

The Challenge: Your sales teams are busy, and picking the right leads to persue can carry serious dividends when it comes to your bottom line. This was exactly the goal Oticon partnered with DX to accomplish: Identify the audiology practices and consumers that would be interested in their new product and determine which leads would be most valuable.

The Solution: DX designed and developed a lead scoring database powered by a digital sweepstakes, social community outreach, email campaign, and targeted paid media. Both consumers and professionals were aggregated resulting in a highly-qualified database available for future marketing campaigns.