Social Content Success
Fairy Tales was looking to form a deeper connection with moms on social media. Because this consumer segment is already bombarded with messaging on Facebook and Instagram, DX needed to find a way for Fairy Tales’ content to stand out. Through research, testing, and analysis, DX arrived at a messaging strategy focused on problems and solutions. Fast-forward three years and Fairy Tales has built up a strong following on Facebook and Instagram, achieved national distribution in Target stores, and become the #1 conditioner sold on Amazon.