App Streaming the PlayoffsWith the regular seasons finalized and both DC teams hoping for deep runs in the playoffs, NBC Sports Washington was keen to capitalize on postseason excitement. By leveraging interest targeting and retargeting segments of Capitals and Wizards fans, DX reactivated consumption of streaming mobile content among “second screeners,” all while keeping NBC Sports in the forefront of DC postseason coverage.
Hockey Moms Sweeps
Tasked with reaching a specific consumer in the DC metro area, DX took to Facebook and Instagram to share the Honda Hockey Moms Sweepstakes. Using interest targeting and a variety of retargeting methods—fans of the page, video consumption, and CRM list to name a few—DX ensured that media reached over 220K users in the geo-targeted footprint and that one special mom received a long overdue thank you.