VIACOM AND ALTICE PARTNERSHIP
Black Girls Rock!
Video Story Telling
Erica FordErica Ford is the founder of LIFE Camp, an organization that is saving lives in Brooklyn and all over New York City by helping youth navigate away from the path of violence, and providing support for victims and families affected by gun violence. Erica’s motto is “peace is a lifestyle” and her programs are making strides in stopping violence and helping the most underserved youth in New York City.
DX chose to utilize Instagram Stories to get the Black Girls Rock message out as Stories allow narrative-driven, easy-to-digest messages to be shown dynamically, to the largest engaged audience possible. Stories gave us the necessary room to get to the heart of the “Black Girls Rock” messaging by finding an audience in a format that allowed for the consumption of even more videos and images.
Carolyn Wallace is the co-founder of the International Youth Organization, which helps at-risk youth in New Jersey. She has dedicated over 40 years of her life running the organization and serving youth in the Newark and Essex County areas.
Janee’ Tisby is the Executive Director of Together for Hope Arkansas, an organization that has a mission to create opportunities for young people to grow and succeed through leadership development, service, education and enrichment.
Shanell Knight is the founder of Michael’s Angels Girls Club, an organization that provides a safe space for young women to learn and grow outside of the classroom. Shanell’s mission is to “Convert Idleness to Action” through community service, education, and personal growth.