Woosh Beauty enters the scene.
It was key for Woosh® Beauty to use video footage to demonstrate its mission to bring women easy-to-use beauty products and tools to simplify their routines. DX organized a series of shoots, both off-site and in-house, that highlighted how to use each product. These shoots were executed from start to finish by the DX video and creative teams. This included ideating, directing, casting, styling, and producing.
Picking a shade online created a major barrier for anyone interested in purchasing Woosh’s primary product, the Fold Out Face Palette. To solve for this, DX designed and developed a shade finder landing page that let users browse real photos of women wearing the shades in order to easily find their perfect match.