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DXagency is a full service engagement agency. We specialize in creating marketing opportunities for our clients that specifically target consumers using various mediums. Our clients come to us from a variety of verticals because we specialize in driving brand engagement and helping to grow their business. Our agency was founded in 2004 and has nearly 50 team members enjoying the Manhattan skyline from our Edgewater, NJ headquarters.



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Our Work

The Christian Science Monitor

CSN Trivia Challenge



MSG Networks

National Geographic




Michael Dub


Michael Dub has been with DX since 2012 and specializes in online strategy and traffic driving solutions including: SEO, CRM, analytics and revenue generation. Previously, Michael was the Vice President of Audience Development for Time Inc. Digital, where he was responsible for increasing traffic to the Time Magazine websites through strategic content distribution deals, search engine optimization, and the use of desktop tools and applications. Prior to Time Inc., Michael was the Director of Consumer Marketing for MTV: Music Television responsible for the development and execution of channel-wide marketing campaign deepening MTV's audience relationship and increasing ancillary business revenue. Michael is a graduate of Syracuse University's School of Management.

Benjamin Hordell


Benjamin Hordell, applied his expertise in marketing to form the basis for DXagency, the digital marketing and advertising firm which he and Mark founded in 2004. Ben wanted to build a firm that focused on consumer engagement and created programs for clients that focused on that one-to-one relationship. At DX, Benjamin specializes in engagement strategies, creative ideation and consulting companies on how to most effectively invest their marketing dollars. Ben began his career at Everfine Records where he oversaw grassroots, lifestyle and youth culture marketing. Ben graduated cum laude from Miami University with a B.S. in Management and Marketing.


Managing Partner

Mark Klein’s approach to business is focused on two things: Happy Employees and Happy Clients. As the Managing Partner, Mark is very focused in creating a work environment for DX that is inclusive and collaborative but also a wonderful physical space. Our NJ headquarters are located in a 110 year old renovated schoolhouse perched on a cliff across from Manhattan. Mark has been active in the entertainment and marketing industries for over 25 years also owning Hot Sauce Marketing, a successful music marketing company he founded in 1996. Previously, Mark was with Sony Music, where he oversaw video promotions working with talented artists such as: Michael Jackson, Pearl Jam, Oasis, Celine Dion, Gloria Estefan, Rage Against The Machine and Ozzy Osbourne, among others. Mark graduated from Baruch College with a B.B.A. with a specialty in Human Resources Management.

Sandy Rubinstein


Sandy Rubinstein oversees all DXagency operational divisions as well as marketing strategies and execution. As part of her management role within the agency Sandy also oversees staff development and ensures that each member of the team learns, grows and provides the clients with the best possible work product. Sandy came to DX in 2009 after 20 years’ experience in various senior Marketing, Management and Advertising roles at television networks and consumer brands including: TVLand, General Motors R Works, Lifetime Television and Nick at Nite. Sandy graduated from the University of Miami with a double major in Classical Voice & Business and a minor in Marketing & Advertising.

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Advertising Effectiveness in 2015: Does Mere Exposure Still Matter?

January 26, 2015

DX CEO Sandy Rubinstein discusses new media strategies with USA Today.

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Dismantling Google's Goliath Grip on the Search Landscape

January 15, 2015

Do smaller search engines like Yahoo! and Bing stand a chance against the leader of search? DX partner Michael Dub discusses.

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Huffington Post Women in Business Q&A with Sandy Rubinstein

January 13, 2015

DX's CEO talks balancing work and life, being a leader, and what to expect from New Jersey's premier agency in 2015.

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The Insider Talks with Sandy Rubinstein on Malia Obama’s Leaked Photo Promoting a Controversial Rap Group

January 7, 2015

DX CEO Sandy Rubinstein stops by The Insider to discuss the implications of promoting products by capitalizing on the President's daughter.

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Ben Hordell Provides Insight Into the Evolution of Twitter as "24 Hour Helpdesk" for Brands

December 19, 2014

Consumers have begun to use Twitter as resource to get results from brands.

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Sandy Rubinstein Talks Crisis Management For the Cosby Scandal on The Insider

December 18, 2014

Was it the right move for Camille Cosby to break her silence?

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Ben Hordell talks with CMS Wire on Facebook’s new Search Initiative

December 16, 2014

Facebook’s future into the search landscape could be a game changer.

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DX CEO Sandy Rubinstein provides insight to Direct Marketing News on improving marketing strategies for 2015.

December 12, 2014

Adjusting marketing strategies to keep the consumer interested in your brand is just one thing marketers can overlook.

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Ben Hordell Talks Display Media Strategy with Venture Beat

December 9, 2014

DX partner Ben Hordell discusses new display-media strategies and solutions in light of recent roadblocks and challenges that have arisen for media buyers.

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Sandy Rubinstein Talks With NJ Business Magazine About Going the Extra Mile for Clients

December 1, 2014

DX CEO Sandy Rubinstein discusses client relationships, competing with larger NY agencies, and the future of the company.

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Ad Age Named DXagency as one of The 40 Best Places to Work in 2014

November 17, 2014

The independent marketing agency was praised based on its recruitment, employee happiness, office culture, and more.

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DX announced as agency of record for Comcast SportsNet Mid-Atlantic.

November 6, 2014

Mediabistro reports on CSN’s announcement, naming DXagency as its digital agency of record for its Mid-Atlantic properties.

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Bloomberg’s Brand and Web Fallout

November 4, 2014

DX CEO Sandy Rubinstein discusses how Bloomberg’s hurt his brand with his preventative web buy.

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How DXagency Stands Apart From the Pack to Land Big Name Clients

November 3, 2014

DX CEO Sandy Rubinstein sits down with The New York Business Journal to discuss how the agency lands high profile clients and keeps them happy.

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Where Chrissy Teigen Went Wrong And Other Celeb Social Media Mishaps

October 28, 2014

DX CEO Sandy Rubinstein stops by The Insider to talk Chrissy Teigen and other celebrity mishaps on social media.

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CMO.com – Email Marketing In The New Engagement Era

October 27, 2014

Michael Dub discusses the challenges that email providers present to email marketers and the future of the industry with CMO.com.

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Auto Remarketing – Tesla Certified Pre-Owned Program

October 23, 2014

DX CEO Sandy Rubinstein speaks with Auto Remarketing about Tesla’s new Certified Pre-Owned Program for the popular Model S with its first models sold now nearing the three-year-old mark — prime picking time for certified programs.

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Auto Remarketing – Brand Loyalty

October 23, 2014

DX CEO Sandy Rubinstein speaks with Auto Remarketing about brand loyalty and how Tesla’s new Certified Pre-Owned Program could help to grow their repeat business.

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Direct Marketing News

October 22, 2014

Michael Dub speaks with Direct Marketing News about Best Direct Response Marketing Practices

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CEO Sandy Rubinstein's appearance on The Today Show

October 14, 2014

DX CEO Sandy Rubinstein appeared on The Today Show to discuss the impact of the new Burger King ad that's coming under fire for stealing the format of comic Billy Eichner’s popular show, Billy on the Street.

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Ben Hordell on USA TODAY

October 03, 2014

DX’s Ben Hordell weighs in with USA TODAY on the current NFL abuse scandals and how social media has played a major role in swaying public opinion.

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ADWEEK - This Agency Gets 90% of Its Business Through Referrals

September 22, 2014

Indie shop DXagency happily reports that 90 percent of its business comes from referrals. How is this possible? Well, the digitally focused, full-service agency, which works to drive brand engagement through various channels (especially contests and sweepstakes), says its top priority is keeping clients happy.

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USA TODAY - Is powerhouse NFL at crossroads?

September 18, 2014

Ten or 15 years from now, the business barons who run the National Football League will look back at the 2014 season and know the answer...

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ADWEEK - Sour Jacks' Mobile Ads Steer Movie Fans to Outdoor Summer Screening CPG brand bets on location-based Facebook promos

July 30, 2014

Over the past week, Sour Jacks has been running Facebook mobile ads in New York to pinpoint consumers who are going to the Hudson River Park’s River Flicks summer movie series.

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The Agency Post - Build a Culture of Caring for Stronger Client Relationships

July 22, 2014

Agency culture is the most important element in how you grow your business, and each one is unique. Success is predicated on the success of your clients, so the prime directive is care for the client.

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Agency Spy - Friday Morning Stir

July 18, 2014

Full-service strategy and engagement firm DX Agency has been named social media, advertising and marketing agency of record in the U.S. by Dr. Schär.

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ADWEEK - Branding Experts to Airbnb: Ride the 'Vagina Logo' Buzz Accidental Rorschach test may be genius

July 17, 2014

What appeared to be a run-of-the-mill rebranding story yesterday with Airbnb has taken a strange turn toward either memories of elementary school anatomy/sex-ed class or pre- Giuliani Times Square.

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ADWEEK - Instagram Brings Ads to the U.K., Canada and Australia

June 9, 2014

Instagram ads are going international. The company announced today that it would start delivering ads to users outside the United States. Canada, the United Kingdom and Australia are the first countries in line.

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Job Opportunities

Unbelievably talented and resourceful, our team members propel our clients business needs forward and make DX a stimulating work environment. We’re proud of our one-of-a-kind corporate culture that empowers all DXers to do their best work and be heard at all levels of the organization. Check out our current job openings and browse the site to learn why DXagency is a great place to work.

See a position that would be a good fit for you? Send us your resume. We will read it and we will get back to you.

SEM Specialist

Do you love the challenge of integrated digital marketing? Are you driven to exceed client expectations? If so, DXagency is looking for an SEM Specialist in their New Jersey Headquarters.

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SEO Marketing Coordinator

Do you love the challenge of integrated marketing? Are you driven to exceed client expectations? If so, DXagency is looking for Account Managers in our Edgewater, NJ Headquarters.

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Account Manager

Do you love the challenge of integrated marketing? Are you driven to exceed client expectations? If so, DXagency is looking for Account Managers in our Edgewater, NJ Headquarters.

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Account Coordinator

Do you love the challenge of integrated digital marketing? Are you driven to exceed client expectations? If so, DXagency is looking for an Account Coordinator in their New Jersey Headquarters.

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Jr. Developer

Are you driven to exceed client expectations? If so, DXagency is looking for a Jr. Developer.

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Digital Marketing Internship

We are seeking Digital Marketing & Advertising Interns who know their way around the ever-changing web, and have a strong interest in advertising, marketing, PR/blogging and digital / interactive solutions.

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Copywriter Internship

We are seeking a detail oriented Copywriter Intern who has strong written and verbal skills that knows their way around the web; who must be passionate about advertising, innovative marketing, and digital / interactive solutions.

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Web Design &
Development Internship

We are seeking Web Design and Development Interns who have a keen eye for design and creative ideas; and a passion for the newest emerging web trends, innovative technologies, and enjoying staying ahead of the design curve.

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SEO / SEM Internship

We are seeking Search Engine Optimization/Search Engine Marketing Interns who know their way around the web and have strong analytical skills with an interest in digital advertising, viral/trend marketing, analytics, and research.

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DXagency is an equal opportunity employer. We recruit, employ, train, compensate and promote regardless of race, religion, color, sexual orientation, nationality, gender, ethnic origin, disability, age, sex, gender expression, gender identity, veteran status, marital status or any other personal characteristic protected by applicable local, state or federal law.