Rigoni di Asiago, a family-owned fruit & hazelnut spread manufacturer with strong European roots, struggled to gain a foothold in the U.S. market. It’s flagship brand, Nocciolata, competes in the chocolate hazelnut spread category dominated by one global brand with large marketing budgets and greater distribution. The family turned to DX to drive awareness, engagement and sales.
DX built a strategy that helped Nocciolata punch above its weight. Through consumer research, we knew once people try it, they convert into regular consumers.
Knowing taste is the key to success, we established a memorable brand experience that encouraged product trial and generated word of mouth. Nocciolata was brought to life through a unique in-person event, featuring a socially interactive mural, the brand’s history and core values while driving trial of samples through a branded food truck and street teams.
This activation combined with organic and paid social, influencers, search and Amazon eCommerce established awareness with new customers, growing the brands social following while delivering sales.