Schmidt Brothers

The Challenge

Schmidt Brothers prides itself on design-forward cutlery products that the conscious consumer can afford. Identifying a gap in the marketplace, Schmidt Brothers lacked a cohesive execution in the e-commerce space.  Their online storefront needed a UX facelift matching the quality of their products, optimized to better drive conversion.

The Solution

Utilizing our in-house Development and Design teams, DX audited the existing site and created a strategy to refresh or re-style all pages on the front and back end for revenue generation.

A product quiz was implemented to help consumers through their product selection journey ultimately leading to product recommendations. CRM was designed to echo their brand and automations implanted were coded, designed and optimized to encourage sales. Closing the loop on the consumer journey, DX also integrated a Live Chatbot ensuring consumers could efficiently receive communication in real-time to answer FAQs or find additional information.

DX Services

  • Content Creation
  • Design & Development
  • Website Maintenance
  • CRM Management
  • APP Integration


Welcome Email open and sales rates both increased and cart abandonment strategy and email drove measurable sales.